Hallmark Implements Document Management Solution To Improve Efficiency And Reduce Costs

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•Case Study: Hallmark

Founded in 1910, Hallmark Cards, Inc is the goliath of greeting card companies. They are the personal expression industry leader and are widely known as the consumer brand of choice. The company's cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 42,000 United States retail stores. Currently the company employs over 18,000 people.

Given the company's size, it takes a great deal of effort and innovation to keep Hallmark running smoothly and profitably. As a result, the company pays close attention to its operational efficiencies. Hallmark has to make sure that its content management, business process automation, and simplification of both critical and daily decision-making interconnect flawlessly to ensure that their business runs as it should.

In its ongoing mission to improve efficiency, Hallmark found that the capture, processing and storage of its reorder tickets – recurring customer requests for a standard order – were problematic and inefficient. When an error occurred, a Hallmark employee would have to retrieve the reorder ticket, review the information and manually process the request. These additional steps hurt Hallmark's productivity because employees were pulled away from their other duties.

Recognizing the need to update the system, Hallmark set out to revamp their content management process.

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•Case Study: Hallmark